October is coming!

Any other year, we’d be happy to visit Madrid and attend the Fruit Attraction Fair.  But things are different in 2020. However, we are not sad. Why? Because despite everything that has happened, we might be able to take part in Madrid Fruit Attraction. How is this possible? Thanks to its Organising Committee.

Madrid Fruit Attraction has decided to hold its first ever virtual edition. This means that we will be able to access all the content of the exhibition but online. 

Even though face to face communication on many occasions is important, virtual meetings also offer advantages.  Often, an online meeting is a synonym of flexibility.  You do not have to travel to attend it, so you are able to drop in and out of the meeting even when an urgent business arises.

Additionally, it provides an easier access to interaction. Since many stakeholders sometimes can not afford the cost of travelling abroad. Online conferences help to make meetings more accessible than any other medium.

Therefore, professionals from all over the world might find this virtual event as a great opportunity to develop eB2B.

Fruit Attraction LIVEConnect provides not only a networking tool, but also a great opportunity to reduce our Carbon footprint. We can access virtual meetings simply  from our mobile devices. 

For the digital natives this virtual event probably does not stand as a challenge to expand their contacts. Contrary to older generations who might not find it attractive enough as in flesh meetings. However, this could be a good chance for the people to get more familiar with massive online events.

As we have seen with the pandemic, videoconferencing is not just the future, it’s the present.

Let’s don’t miss out on the chance to improve the use of technology in our everyday lives and find out more about LIVEConnect.

We hope to take part in Fruit Attraction LIVEConnect.  From the 1st to the 31st October we hope you will inform us of your interest in meeting us at there. And if not, you can always contact us through our website 😉