More transparent supply chains

By |2021-12-29T19:59:38+00:00December 29th, 2021|Banana, CSR, Supermarkets|

New approach for more transparent supply chains? Some of the biggest supermarkets in Germany have developed a working group “to take a proactive role” in the scope of the Agenda 2030. Their goal is to contribute to a more sustainable and transparent supply chain. This major supermarket group is made

Supermarkets customers specifications

By |2021-10-31T10:42:07+00:00October 31st, 2021|Banana, General, Marketing, Supermarkets|

SupermarketS VS CustomerS SpecificationS As a consumer, what are the most important factors that make you choose a banana? Its nutritional quality, its flavor, its price, …? We will find out if supermarkets specifications match with our customers goals Do supermarkets know what really drives us to purchase one

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