In total, 13 Madrid Fruit Attraction events have taken place. These have been organized by IFEMA (Consortium Madrid Trade Fair Institution) and FEPEX (Spanish Federation of Associations of Exporting Producers of Fruit, Vegetables, Flowers and Live Plants) since 2009. As a result Madrid Fruit Attraction has become one of the leading international industry meetings. A fair that is particularly attractive for being held during the second half of the year. The perfect timing to fix the targets for the coming year.

Although Madrid Fruit Attraction has been organized for less than 20 years, it has positioned itself as an excellent opportunity to establish long term business relationships, both nationally and internationally. 

Over its 13 years of existence the number of participants has been growing significantly. Some of the following figures show its exceptional evolution:

There is a wide range of products and services that we can find at Madrid Fruit Attraction.

We can discover not only a great variety of fruits and vegetables, but also fairtrade products, organic ones, frozen or dried fruits. If you want to learn a little more about technology, you will find the latest innovations for agricultural methods, cooling systems, packaging and labeling machinery. Concerning logistics, the vast majority of transport companies, tracking systems, or warehouse facilities are exhibiting at this trade show. Finally, quality control is another segment presenting its services for food safety management, certification and statistical services.

This is confirmed by the above figures. Madrid Fruit Attraction has massive followings and attendance.

From 2013 to 2019 the number of visitors to the fair has increased by almost 38% as has the number of exhibitors, which has grown to 48%. Consequently, Madrid Fruit Attraction really provides opportunities to engage with current or new customers.